CENTRAL OREGON TALLOW CO
CREATIVE PROJECTI was honored to develop for a dear friend of mine whose warmth and care truly blesses others. Since our work together and re-launch, her business’ name and product has swept through Central Oregon like wildfire; this tallow cream is now a common household item in our community — I myself being an avid user, I applied it as my makeup primer just this morning.
PROJECT & SCOPE
Central Oregon Tallow Co. was initially just an online storefront through a selling site, with a simple social media presence. The founder was wanting to launch her business officially online with a website that provided professionalism, clarity, and a shopping experience all in one place. Her vision was to feel proud to share her brand in the community, and thus largely spread her passion or organic tallow skincare.
I stepped in as a creative director heading Central Oregon Tallow Co. through a launch project with design and positioning development; in the intent of maximizing visibility and refining into an elevated, professional brand.
We tackled:
Web design, strategy, and buildout
Copywriting & SEO maximizing on the front and backside of the website
E-commerce shop design and setup
Google business account setup
Custom email setup
Brand kit with colors fonts
Messaging and voice tone
Logo design
Brand photography
Messaging and edge strategy
Visual direction in product design
Tech support and buildout of platforms
