BTS.

We realized the everlasting need for community support, to be understood and helped, for that someone to have the tangible skills we don’t and get us through it — especially in entrepreneurship when the vision is often missed within the service itself.

We are passionate about visions, and we are obsessed with making the story clear and beautiful/stunning/memorable/unique/etc/etc.

After helping our own family and friends with launches, we started offering our skills beyond, and it grew into Genre. What we do in Central Oregon creates a ripple effect of growth, economic blessings, and inspiration.

We are a small team of tech-savvy designers practicing storytelling through visual messaging, the stringing of words, and relationship. Primarily run, directed, and operated by founder and lead designer Anna James, while recruiting freelance friends in the wings on many projects.

Growing up alongside the world wide web gifted us a creative opportunity which we harnessed through years of professional experience in digital mediums. 

Since beauty is in the eye of the beholder, we want to turn eyes by examining marketing through microscopes and birds-eye-views – a mission to find the iconic in anything through positioning. Since quality composition is built on individuality, merging it online is an intuition-lead strategy for businesses, requiring digital fluency and artistic wisdom that can’t be replicated. Thus making our relationally-based craft a trifecta of theology, artistry, and gameplay. 

Also, we employ droids. Technology is the most incredible tool. In the blooming of artificial intelligence we implement it very intentionally. We are seeing how there is a gap between strategic uses of C3PO and an attempt to replace art. That is poor use. You can enjoy a faux plant and it’s great for its own purposes, however a real plant cleans the air, gives off energy, responds, lives. You’re the living plant, (and that’s where the analogy drops off), the point is we employ the tools and embrace the life-aspect of the business through creatively branding, positioning, vision-setting, listening to spirit.

As a creative writing major turned brand manager for central Oregon small businesses over the last decade, and a natural creative that spends hours creating million-dollar-ideas and brands simply for fun (someone buy my business ideas!) I funnel my creative intuition and marketing sharps into helping bring ideas to life.

I’m relationship first. I believe that the client relationship paves the way to the heart of the visions, which is why I prioritize meetings and connection in developments. Because of this, I naturally must limit my capacity to really get one on one, so that the development is done right and with clarity.

I was raised in central Oregon and spent the last decade also as a medical professional and because of it I have a keen hand in the local wellness industry. I love strategy games, mind-benders, comedy, podcasts days at home, days outside, spontaneity, getting creative in the kitchen, visiting new places, time with friends and family, and of course, creating tech platforms and designing websites til 2 am. I’m a mom, I have a real child and also cats. I’d rather meet for coffee than do a phone call but we can do that too.

Who are you and how do you stand out? This is the question we ask at Genre. Unpacking your heart is paving your own artistic path to stand out in what you do. This is creating your own genre, a unique edge and frankly, your gift to the world.

Editorial and simple. We wanted to create an experience that felt fun but elevated, and all attainable. Did we achieve it?